4 Reasons Why Pay-Per-View YouTube is a Hard Sell

Earlier this year Google started offering online rentals of Sundance Film Festival movies. It bombed. According to the New York Times, Google made a paltry $10,709.16 from its $3.99 rental service over the course of 10 days, and the videos only garnered a combined 2,684 views. Perhaps the content was too niche for a broad audience, but those are still some mortifying numbers.