ARM CEO: PC market not our target

Chip design firm ARM grabbed the spotlight at the Consumer Electronics Show in Las Vegas last week when Microsoft announced that its new Windows OS would work on the ARM architecture. ARM processors go into most of the world's smartphones and tablets, and with Windows support, the company can now focus on the wider market for PCs, where it has virtually no presence. Nvidia also announced that it was building its first ARM-based chip, code-named Denver, for PCs and servers.