Article: How Well Is Social Media Fitting into the Marketing Mix?

Integrating marketing and social media remains a challenge – Memeburn
MemeburnIntegrating marketing and social media remains a challengeMemeburnAccording to industry sources,...

Article: Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies
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Article: Integrating Social Media into Business Process a Challenge
Internal changes can better integrate social media into companies’ marketing mix...

IT in 2011: Four Trends that Will Change Priorities
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