Article: iPad Ad ‘Wow Factor’ Boosts Purchase Intent

iPad vs Kindle to be tight battle
In a new survey on e-reader awareness and purchase intent Apple's iPad media tablet has inched ahead...

Article: Media Content Drives Tablet Purchase Intent
Half of those familiar with tablets and ereaders plan to purchase one in the next year...

Article: How Earned Media Boosts the Branding Effect of Paid Ads
Combination of earned and paid media boosts awareness, favorability and purchase intent...

MacBook Air vs. iPad Smackdown: Which is Best for You?
Apple's 11-inch MacBook Air may create a conundrum for prospective Mac owners: should they buy a petite...

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