Article: Kraft Transforms Digital Marketing into Shopper Marketing at Retail

Building Customer Relationships with Kraft
Kelley Woodland Senior Director, Consumer Relationship Marketing Kraft North America...

Blog: Interview: Kraft Finds Food Means Love for Hispanic Moms
AN INTERVIEW WITH: Tania Cameron Senior Manager CRMâ€“Hispanic Segment Kraft Foods Tania Cameron...

Kraft’s Mobile Branding Recipe
Ed Kaczmarek Director of Innovation, Consumer Experiences Kraft Foods...

iPhone helps forge new relationship between IT and users at Kraft Foods
Kraft Foods uses iPhones in part as a peace offering between users and IT by letting some workers use...

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