Ecommerce sales in the UK are driving higher, as overall retail sales in the country remain relatively flat. While sales made on computers and desktops continue to rise robustly, outlays for purchases made via mobile devices are growing particularly fast and taking an increasing share of total ecommerce sales. [...]
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Digital ad spending will continue rising in the Asia-Pacific region, driven especially by increases in China, already the biggest regional spender. Total media outlays, though, will slow down considerably to a near flat rate. [...]
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Brazil’s sizeable mobile and financial services industries are joining efforts to push out numerous mobile payment initiatives. Even as mobile uptake, credit card usage and consumer interest lay the foundation, however, many retailers remain wary. [...]
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Facebook has sped up efforts to monetize the site, with many ad opportunities for marketers. Research finds wide variation in the effectiveness and cost of these ads, with even costs per “like” varying by industry. Top-performing Facebook ad types include the sponsored check-in story and the sponsored “like” story. [...]
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Sponsorships are a broad category of ad in which brands endorse socially shareable content in a variety of digital formats. The ad type has become hot of late, and spending will keep rising by double-digit rates through 2016. [...]
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