For Ad Networks, Audience Data Key

Article: China’s Massive Web Audience Turns to Social, Mobile, Video
Advertisers put more emphasis on weibo sites as the networks gain users...

Article: Advertisers Continue to Rely on Ad Network, Publisher Site Placements
More marketers investing in upfront ad buys than impression-level inventory...

Article: Effective Audience Targeting Leads to Bigger Display Budgets
Agencies, advertisers win additional display budget based on audience targeting effectiveness, reach...

Extreme Networks enables transition to cloud networks
Extreme Networks is offering next-generation data centre products to enable the migration to virtualised...

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