For Ad Networks, Audience Data Key

Article: Advertisers Continue to Rely on Ad Network, Publisher Site Placements
More marketers investing in upfront ad buys than impression-level inventory...

Article: Effective Audience Targeting Leads to Bigger Display Budgets
Agencies, advertisers win additional display budget based on audience targeting effectiveness, reach...

Extreme Networks enables transition to cloud networks
Extreme Networks is offering next-generation data centre products to enable the migration to virtualised...

Article: Advertisers Demand More Audience Targeting Capabilities
Publishers must step up data offerings...

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