Google Acquires Social Media Management Platform Wildfire
Wildfire is the latest in a string of acquisitions of B2B social media firms. In May, Oracle paid $300 million for Vitrue, a cloud-based firm that handles social media communications for McDonald's, American Express and Gillette, among others. Oracle ...
Google Acquires Wildfire To Offer Social Media Marketing Services
Google acquires Wildfire, maker of social marketing software
Google acquires social ad start-up Wildfire