Hallmark ramping up BI for new branding campaign

Hallmark rebuilds site, reaps rewards
For months, Hallmark Cards had been building a new Web site in parallel with its old one. On a September...

Blog: Case Study: Hallmark’s Customer-Created Cards Grow Engagement
Having celebrated its centennial anniversary in 2010, Hallmark is arguably the most recognizable American...

Turning an Outsourcer Into a Strategic Partner
How Hallmark Cards transformed an outsourcing relationship from one that just supplied IT support into...

6 Personal Branding Mistakes That Can Threaten A Job Search
In 2009, personal branding became the buzzword of choice for job seekers and career coaches alike, and...

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