Hijack! Qantas social media campaign goes horribly wrong – National Business Review


Australian Times

Hijack! Qantas social media campaign goes horribly wrong
National Business Review
Earlier today, the airline, recently plagued by bad press, sought some light-hearted social media buzz. The airline's official Twitter account, @QantasAirways opened a competition, with first Qantas pyjamas and "a luxury amenity kit" as prizes. ...
Social media comp makes a twit of QantasAustralian Times
Customers hijack Qantas social media competitionNett Magazine Online
Qantas Undone By Aspirational Hashtag [Social Media]Pedestrian TV
MuMbrella -ABC Online -Marketing magazine Australia
all 283 news articles »

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