Social media buzz impacts TV ratings Broadband TV News People aren't just consuming content on social networks, they're actively sharing it. As a result, social media buzz has an impact on TV ratings, at least in the US, according to a recent study by Nielsen's NM Incite. As television becomes more digital ... Social Media "Buzz" and TV Ratings Study Shows Correlation Between Social Buzz and TV Ratings Does online buzz equal real-world ratings? It's complicated |
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