Social Media Has Ineligible Effect on TV Ratings MediaPost Publications An analysis by NM Incite, a Nielsen/McKinsey Company, found a 9% overall lift in social media "volume" a month before a TV show's start can improve numbers 1% for 18-34 viewers, who are typically the busiest on social ... Social media buzz impacts TV ratings TV: Social Media Buzz Equals Ratin… Social Media "Buzz" and TV Ratings |
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