The Guardian (blog)
Successful Campaigns Become Part of the Social Media Experience
Huffington Post (blog)
In my experience as a global head of digital engagement, the concept of an audience is a somewhat tricky idea to pin down when it comes to social media. With most media sources, the audience can be viewed as directly active -- individuals directly seek ...
How to successfully integrate social media & ecommerce
Campaigns lean on social media
Unfriend Your Mom (and Solutions to 3 Other Social Media Snafus)