Successful Campaigns Become Part of the Social Media Experience – Huffington Post (blog)

The Guardian (blog)

Successful Campaigns Become Part of the Social Media Experience
Huffington Post (blog)
In my experience as a global head of digital engagement, the concept of an audience is a somewhat tricky idea to pin down when it comes to social media. With most media sources, the audience can be viewed as directly active -- individuals directly seek ...
How to successfully integrate social media & ecommerceAfrican Business Review
Campaigns lean on social mediaJournal and Courier
Unfriend Your Mom (and Solutions to 3 Other Social Media Snafus)Promotion World (press release)
ClickZ -The Guardian (blog) -Virtual-Strategy Magazine
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