Super Bowl 2012 Advertisers Use Social Media to Build Hype – genConnect

Super Bowl 2012 Advertisers Use Social Media to Build Hype
genConnect
This year, more companies than ever are taking to social media to build up hype around their coveted advertising slots during the Super Bowl. No longer are big brands shrouding their Super Bowl TV spots in secrecy; they are using Facebook, Twitter, ...
Ready… Set… Tweet! Social Media Poised to Explode on Super Bowl SundayWall Street Daily
Social media sites are a first down for adsFinancial Times
Super Bowl Ads Are Social Media SavvyWGRZ-TV
Observer Online -mediabistro.com
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