Did Social Media Push Backfire on ‘Prometheus’? – Wall Street Journal (blog)


Wall Street Journal (blog)
Did Social Media Push Backfire on 'Prometheus'?
Wall Street Journal (blog)
By AD Pruitt A highly inventive social media campaign for the 20th Century Fox movie “Prometheus,” which opened on Friday, likely helped its strong showing at the box office during its opening weekend. But social media may also be hurting the film as

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