Twitter ‘worm’ to track Super Bowl brand buzz – Digital Spy UK


Globe and Mail
Twitter 'worm' to track Super Bowl brand buzz
Digital Spy UK
A social media monitoring company has created a tool to monitor Twitter buzz around brands at this year's Super Bowl, featuring each company represented by worms wearing football helmets. The Super Bowl is the premiere sporting event in the US calendar
INTERACTIVITY, SOCIAL MEDIA COMMERCIAL PLAY-BY-PLAY THE USUAL SUSPECTS ANIMALS U-T San Diego
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VIDEO: Super Bowl advertisers seek buzz on social media – 3News NZ


3News NZ
VIDEO: Super Bowl advertisers seek buzz on social media
3News NZ
Having spent record-breaking sums to secure the most valuable television slots in advertising, global brands from Coca-Cola to Volkswagen are looking to leverage social media to extend the buzz and reach of their ads. Honda, H&M and Dannon are among
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Social media offer more than mere chicken feed – Sydney Morning Herald


Sydney Morning Herald
Social media offer more than mere chicken feed
Sydney Morning Herald
One of the greatest challenges for marketers and consumers this year will be exploiting the potential of social media more fully. The Coca-Cola Company now spends more than 20 per cent of its ad dollars on social media. The companies that really get

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Social media offer more than mere chicken feed – Sydney Morning Herald


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Globe and Mail
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Globe and Mail
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