As device ownership in UK households rises, more consumers are keeping a smartphone, tablet or laptop in hand while watching TV. For many, second-screen viewing is directly linked to buying something seen on TV, as consumers often reach for these extra devices to look up advertised products. [...]
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PH among most active on social media–surveyInquirer.netMalaysia, the Philippines and Indonesia have the most active people on social media, at least among consumers who frequent Starbucks coffee shops, based on a survey released by social engagement platform Local Measure. Local Measure 'Starbucks' …
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Overall, research indicates, less than 15% of smartphone or tablet users in Canada have made a purchase on their mobile devices. Males and females exhibit similar behavior on this point, but younger adults are significantly more likely than those over 45 to buy on mobile. [...]
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The 18 best audio apps
One problem with listening to digital music on the go is the need to wear headphones or earphones. You...
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Android is just ahead of iOS as the operating system (OS) in use by the greatest percentage of smartphone owners in the US, according to research. Android phones are more common among men and younger users, while the wealthiest consumers favor the iPhone. [...]
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The US auto industry is continuing to devote more dollars to digital ad spending, as carmakers and dealers seek to reach consumers in the “constant consideration” phase, according to a new eMarketer report. Direct response takes the greatest share of digital spending by auto companies. [...]
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Research finds that one-fifth of UK online sales were made on mobile in Q1 2013. That’s up from 15% in Q4 2012. As more consumers get comfortable with the idea of buying via mobile, the convenience offered by the devices, along with the deals shoppers find on mobile, are convincing more to buy. [...]
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Blog > Archive by tag 'Consumers'
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