How Social Customer Support Brings Social Media Beyond Marketing – CIO


The Guardian
How Social Customer Support Brings Social Media Beyond Marketing
CIO
Industry experts, including Dell, offer sound advice and proven techniques to help you move beyond marketing blasts to provide social customer support. By Vangie Beal CIO — For the past four years, social media has been a tool that organizations have
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Sprout Social Partners with Zendesk for Powerful Social Customer Support – MarketWatch (press release)


The Next Web (blog)
Sprout Social Partners with Zendesk for Powerful Social Customer Support
MarketWatch (press release)
CHICAGO, May 08, 2012 (BUSINESS WIRE) — Sprout Social, a leader in social media management and user engagement has introduced its two-way help desk integration with industry-leading customer service software provider Zendesk.
Sprout Social and Zendesk partner up for social media-fueled customer supportThe Next Web (blog)

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Kana Bolsters Customer Support With Social Tools – InformationWeek


hotel-industry.co.uk
Kana Bolsters Customer Support With Social Tools
InformationWeek
Online service specialist aims to help companies improve customer support by turning social listening and engagement into action. Kana Software proclaimed itself ready to translate social media analytics into action with a product release announced
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Social Media Marketing Enters The B2B Marketing Mix – Forbes


PR Web (press release)
Social Media Marketing Enters The B2B Marketing Mix
Forbes
Lopez Research in conjunction with The Software Industry Association (SIIA) recently surveyed 106 marketing executives about their company's use of email, mobile marketing and social media to build their brand, gain leads, and improve customer support.
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Social Media Week kicks off in Hong Kong – SmartPlanet.com (blog)


Geek
Social Media Week kicks off in Hong Kong
SmartPlanet.com (blog)
13 to 17, Hong Kong joins 20 other cities around the world in hosting Social Media Week. The five days of around 40 panel discussions and other activities will center on trends in social media. Topics will include ways that companies and individuals
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Instead of Marketing, Businesses Should Use Social Media for Customer Support – Business Insider


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Instead of Marketing, Businesses Should Use Social Media for Customer Support
Business Insider
The trend for the last 3 or 4 years has been for businesses to try to tap into social media as a broadcasting tool. It's not universal, but many (most) see social media as a place to post their messages to prospective clients in hopes of switching on
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SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool … – Sacramento Bee


The Drum
SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool
Sacramento Bee
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Dell Recognized for Listening and Energizing Customers Through Social Media – MarketWatch (press release)

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