The total worldwide ad spend market will rise by less than 3% this year to reach $516.95 billion. Western Europe and Asia-Pacific will drag down the worldwide rate, even as Central and Eastern Europe, and Latin America continue growing total ad spend at rates well above the average. [...]
Despite economic woes dragging down growth in total media ad spend in Western Europe, outlays on digital ads, both online and on mobile, will continue to rise. The UK will continue to lead digital ad spending in the region, followed by Germany. [...]
IT budgets are expected to increase an average of only 3 percent this year, down from 6 percent reported last year, according to CIOmagazine’s latest Tech Poll of 200 IT leaders.
The survey, conducted in April, showed that budget increases are in store for nearly half of CIOs, up from 32 percent roughly 9 months ago. Just one in five CIOs anticipate IT budget cuts.
There is also a big shift underway in terms of where IT spending is being targeted. CIOs are increasing spending on outsourced IT services, including cloud, plus mobile/wireless and applications.
To see the full survey results, register here. [...]
Major sporting events to boost online ad spending in 2012, especially online video [...]
