Confused.com Launches New Social Media Campaign – MarketWatch (press release)

Confused.com Launches New Social Media Campaign
MarketWatch (press release)
This latest social media campaign forms part of Confused.com's ongoing marketing strategy for QuickQuote, a new text message service which can return a motor car insurance quote in seconds. The campaign reinforces the importance of having a car

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CrowdGather Launches New Social Media Campaign Featuring Reality Star Adrianne … – MarketWatch (press release)
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Expert Group, Inc. Launches Social Media Campaign – MarketWatch (press release)
Expert Group, Inc. Launches Social Media CampaignMarketWatch (press release)MIAMI, July 6, 2011 /PRNewswire...
Camelot Launches Social Media Campaign – MarketWatch (press release)
Camelot Launches Social Media CampaignMarketWatch (press release)Using these social media platforms,...
Jennings Social Media Marketing Launches QR Code & SMS Campaign for Frank … – MarketWatch (press release)
MarketWatch (press release)Jennings Social Media Marketing Launches QR Code & SMS Campaign for Frank...

Global Marketing and Communications Vice-Presidents Gather in New York to … – MarketWatch (press release)

Global Marketing and Communications Vice-Presidents Gather in New York to
MarketWatch (press release)
NEW YORK, May 14, 2012 /PRNewswire via COMTEX/ — Over 200 corporate executives will gather in New York on June 13 – 14 to discuss how to incorporate social media into digital marketing – and broader business – strategy. Social media has had an

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Global Marketing and Communications Vice-Presidents Gather in New York to … – MarketWatch (press release)
Global Marketing and Communications Vice-Presidents Gather in New York to ...MarketWatch (press release)NEW...
How the ‘10 Computerworld Premier 100 IT Leaders were chosen
Each year, Computerworld accepts nominations from across the industry -- from vendors, IT users, public...
How the Computerworld Premier 100 IT Leaders were chosen
Each year, Computerworld accepts nominations from across the industry -- from vendors, IT users, public...
WMS Names Amy Lipton Vice President of Marketing – MarketWatch (press release)
WMS Names Amy Lipton Vice President of MarketingMarketWatch (press release)... a track record of significant...

Global Marketing and Communications Vice-Presidents Gather in New York to … – MarketWatch (press release)

Global Marketing and Communications Vice-Presidents Gather in New York to
MarketWatch (press release)
NEW YORK, May 14, 2012 /PRNewswire via COMTEX/ — Over 200 corporate executives will gather in New York on June 13 – 14 to discuss how to incorporate social media into digital marketing – and broader business – strategy. Social media has had an

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Global Marketing and Communications Vice-Presidents Gather in New York to … – MarketWatch (press release)
Global Marketing and Communications Vice-Presidents Gather in New York to ...MarketWatch (press release)NEW...
How the ‘10 Computerworld Premier 100 IT Leaders were chosen
Each year, Computerworld accepts nominations from across the industry -- from vendors, IT users, public...
How the Computerworld Premier 100 IT Leaders were chosen
Each year, Computerworld accepts nominations from across the industry -- from vendors, IT users, public...
WMS Names Amy Lipton Vice President of Marketing – MarketWatch (press release)
WMS Names Amy Lipton Vice President of MarketingMarketWatch (press release)... a track record of significant...

Social Media & Investor Awareness Programs Lead Herborium Group to 40% Record … – MarketWatch (press release)

Social Media & Investor Awareness Programs Lead Herborium Group to 40% Record
MarketWatch (press release)
This most satisfying sales growth is largely the result of an aggressive Social Media Marketing Strategy introduced by the Company in the fall of 2011. The same marketing efforts brought on 87% increase in the traffic on www.acnease.com , a designated

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B&M Automotive Group Names Kahn Media Agency of Record for PR & Social Media … – MarketWatch (press release)
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B&M Automotive Group Names Kahn Media Agency of Record for PR & Social Media … – MarketWatch (press release)
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These CIOs go way beyond IT-business alignment
Paul Heller is CIO at Malvern, Pa.-based Vanguard Group Inc. -- at least for now. He could very easily...
Options Media to Hold Investor Call Today at 11 am Eastern Time – MarketWatch (press release)
Options Media to Hold Investor Call Today at 11 am Eastern TimeMarketWatch (press release)Specifically,...

5 Food Brands Building Social Buzz on a Budget – ABC News

5 Food Brands Building Social Buzz on a Budget
ABC News
Bob Marshall is a social media strategist for SociaLogic Marketing. SociaLogic provides social media strategy, community management, and content development for clients in the food, CPG, and automotive categories. Follow him @Bob_SociaLogic.

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IBM system monitors food supply chains in China
IBM is helping a Chinese state-owned firm to monitor food safety in the country, by building a new system...
Untangling your unruly data
Many of today's cost-conscious food shoppers buy store brands -- like Costco's Kirkland or Stop & Shop's...
Inside Chiquita’s ‘painful’ finance system overhaul
Four years ago, Cincinnati-based Chiquita Brands International Inc. launched an ambitious, multimillion-dollar...
Article: Brands in Asia-Pacific Find Success Building Trust Online
Digital media drives interest in top brands among consumers in Asia-Pacific...

Weekly Social Media Winners: Pringles, Monster Energy, McDonald’s, Nike and Reebok – MarketWatch (press release)

Weekly Social Media Winners: Pringles, Monster Energy, McDonald's, Nike and Reebok
MarketWatch (press release)
The Awareness Social Scorecard monitors week-over-week social media fan gains and losses by brands representing industries most actively using social media as part of their marketing strategy to determine who won the social media 'battle' that week.

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Nike releases new Nike+ GPS app for runners
Nike has released Nike+ GPS, a new app for runners, in the App Store. As the name promises, this new...
Nike + iPod stumbles under iOS 4 update reports claim
Nike + iPod, the 'personal trainer' kit that combines Nike+ running shoes with iPod nano, iPod touch...
Monster Hosts Thought Leadership Event on Recruiting Emerging Workforce … – MarketWatch (press release)
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California Energy Commission Rule to Impact HDTV Industry
For the California Energy Commission, the voluntary guidelines of the Federal Energy Star program aren't...

IXACT Contact Real Estate CRM Extends Its Social Media Presence with Google … – San Francisco Chronicle (press release)

IXACT Contact Real Estate CRM Extends Its Social Media Presence with Google
San Francisco Chronicle (press release)
With social media becoming more important to IXACT Contact's marketing strategy now than ever before, the company adds official Google Plus and Pinterest brand pages to its social media repertoire. Toronto, Ontario (PRWEB) April 12, 2012 With the

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IXACT Contact Real Estate CRM Launches Exciting Social Media Contest for Customers – San Francisco Chronicle (press release)
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IXACT Contact Connects with Clients and Partners via Social Media – Benzinga
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National Real Estate Insurance Group Shares Its Expertise Nationwide through … – San Francisco Chronicle (press release)
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Real Estate Social Media and Technology Conference Agent Reboot Comes to San … – San Francisco Chronicle (press release)
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Horton Group Expands Social Media Marketing Services – Virtual-Strategy Magazine

Horton Group Expands Social Media Marketing Services
Virtual-Strategy Magazine
Nashville marketing firm Horton Group announces expansion, adds social media marketing strategist Tony Bates to the team. Horton Group is online at http://www.HortonGroup.com. Horton Group in Nashville announced that ihas added Social Media Strategist

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Horton Group Expands Social Media Marketing Services – PR Web (press release)
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Professional Social Media Marketing Service Gets Businesses Recognition and … – Virtual-Strategy Magazine
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Marketing Executives Talk Social Media Strategy Then Don’t Deliver – Marketing Pilgrim
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Rock & Dirt Expands Marketing to Include Social Media – PR Newswire (press release)
Rock & Dirt Expands Marketing to Include Social MediaPR Newswire (press release)"The main reason...

Social media grows up – Bizjournals.com (blog)


Globe and Mail
Social media grows up
Bizjournals.com (blog)
As social media has matured, businesses are getting more adept at utilizing it as part of a serious marketing strategy that goes beyond getting liked with a click. Last week we had a story about how Fortitech Inc. , the Schenectady-headquartered maker
Industry Adopts Social Media for B2B, Consumer IntelMediaPost Communications
Social Media a Double-edged Sword for Government OfficialsOhMyGov! (blog)
Social media blunders can put companies in a tricky spotThe Nation
Investorplace.com -Globe and Mail -WebProNews
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Social Media Marketing Grows Among Small Businesses – eWeek
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Microsoft Q3 revenue grows almost across the board, beats Wall Street expectations
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If Social Media Isn’t Profitable, What’s The Point? – Fast Company
Fast CompanyIf Social Media Isn't Profitable, What's The Point?Fast CompanySocial-media platforms...
Google+: 5 Legal Issues for Businesses
As Google+ grows in popularity--now with more than 20 million users--the new social network is triggering...

Juniper targeting 7 key market segments

Juniper is aligning its product development, sales and marketing strategy in seven “domains” that reflect challenges their customers face, executives said this week from the Mobile World Congress conference in Barcelona. [...]

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Juniper defends poky pace on IPv6-enabling its Web site
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Juniper warns on Q4 due to soft carrier router sales
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