 Brafton | The Struggle to Harness Social Media Technorati Brands like Coca-Cola, Nike, and Starbucks have used social media in their campaigns to find out what their customers want and to communicate with them. It has had a positive effect. But most CMOs still have to prove that investments in social media ... Marketers struggle to harness social media - survey Marketers plan to increase social media use CMOs On Social Media: Do As I Say |
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