Social Cloudcast combines Search Engine Optimization (SEO) and Social Media Optimization (SMO) processes to improve the volume and quality of traffic to a web site via un-paid, “natural”, “organic” search results, as opposed to Search Engine Marketing (SEM), which deals with paid advertising.
SEO considers HOW search engines work and WHAT people search for. Optimizing a website primarily involves editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Using SEO effectively results in improved search ranking in search engines (Google, Yahoo, Ask, etc.)
SMO, on the other hand, focuses primarily on driving traffic from sources other than search engines, such as social networks, online communities and community websites. Improved search ranking is also a benefit of successful SMO.
The best Internet marketing strategy is to have both these powerful options working for your business, which is exactly what Social Cloudcast will do.